Why Australian Made & what is it for?
Shopping for Australian made and grown products can seem pretty confusing, but it doesn’t have to be! Look around for the famous green and gold Australian Made, Australian Grown kangaroo logo.
The logo was launched by Bob Hawke in 1986 but hasn’t been so important as it is today with more and more jobs lost to overseas companies……
Importantly, the logo gives consumers confidence that they are buying an Australian-made or grown product, and in doing so, are supporting and assisting in the growth of their country
An Independent research carried out by Roy Morgan in 2012 showed that almost all Australian consumers (98.8%) recognised the logo, and it is the logo that gives the vast majority (88.6%) of Australian consumers strong confidence that a product is Australian.